Welcome back to Advertising 101 with Buzz! Today, we’re diving into how to craft engaging Facebook posts that stand out.

With people exposed to over 3,000 ads a day, your text needs to grab attention, provide value, and give clear direction—otherwise, your audience will scroll right past it. While it might seem challenging to hit all three marks, it’s completely doable with the right approach. Here is our proven 3-step formula to writing great post.

Sentence #1: Grab Attention

Your first sentence needs to stop people from scrolling. Use phrases like “Did you know?” or share a surprising stat. You have just seconds to make them pause and read more.

Sentence #2: Deliver Your Message

Tell your audience what you want them to know. Explain the key point of your post or connect the text to the image. Keep it clear and relevant.

Sentence #3: Add a Call-to-Action

Always tell people what to do next! Whether it’s “Call now,” “Visit our website,” or “Book an appointment,” make sure there’s a clear action for your audience.

~ Your Challenge ~

Now that you know the formula, try it out! Post on your Facebook page today and see how it boosts engagement.

If you would like more information on writing Facebook posts, visit our blogs Best Practices for Writing a Facebook Post and How to Make an Engaging Post.

If you would like our Facebook specialists to look over your text, reach out. We offer free consultations to do just that.